Know what your money should do next.

ALAL is a personal finance coach built for how money really moves in Africa. Your bank balance is not your spending money — ALAL subtracts everything already promised and shows you the one number that's truly yours: what it's safe to spend today.

Free to start · No bank login required · Works with cash and mobile money

A young woman in a green dress checking her finances on her phone at a market in West Africa

Safe to spend

D6,240

until payday · D890/day pace

Saved this monthD4,500
Financial health82

7

Currencies supported, starting with the Dalasi

4 min

To build your first Payday Plan

1 number

Safe to Spend — your daily truth

0

Bank logins or paperwork required

Hands counting Gambian Dalasi banknotes next to a phone showing a finance app

Payday plan

D30,000 in · every Dalasi assigned a job

Payday, handled

The day your money arrives is the day it gets a plan.

Salary, mobile money or cash — when income lands, ALAL helps you allocate it in minutes: rent and utilities, the loan, family support, savings, then what remains is genuinely free. Payday euphoria never turns into end-of-month panic.

  • Rent, utilities and instalments locked first
  • Savings and emergency fund moved before you can spend them
  • What remains is your Safe to Spend — spend it without guilt

Earn → Allocate → Spend → Review → Save → Invest → Grow

One loop, repeated every month. ALAL walks it with you.

Payday Plan

Your money just arrived. Give every Dalasi a job before it disappears.

Safe to Spend

A single daily number so you never have to do the maths in a shop.

Ask ALAL

"Can I afford a D18,000 phone?" — answered with your real numbers.

Safety net first

Emergency fund tracked in months of essentials covered, not vague targets.

Weekly & monthly review

Calm reports that show what worked, never a lecture about your spending.

Invest when ready

A readiness score, not hype. You invest once the foundation is solid.

From surviving to growing

A safety net first. Growth after.

ALAL tracks your emergency fund in months of essentials covered, pays down debt with a strategy you choose, and only nudges you toward investing once the foundation is solid. No hype — just a readiness score.

"For the first time, the week before payday feels exactly like the week after. Calm."
Early member · Serrekunda
A smiling shop owner standing in front of his store at dusk

Emergency fund

3.2 months of essentials covered

A family planning their budget together at the kitchen table

Money is a family conversation

Plan together. Grow together.

Shared goals, family support tracking and calm weekly reviews — so everyone at the table knows where the money is going and why.

Start your family's plan

Simple pricing, in Dalasi

Start free. Upgrade when the plan starts paying for itself.

Free

D0

Safe to Spend, budgets, goals and weekly review.

Get Started Free

Plus

D149/mo

Payday Plan automation, Ask ALAL unlimited, monthly reports.

Start 30-day trial

Family

D299/mo

Up to 4 people, shared goals and family support tracking.

Talk to us

Every Dalasi deserves a job.

Set up your plan in about four minutes. No bank connection, no judgement.

Made with pride in Banjul, The Gambia